New television show features South Dakota

PIERRE, S.D. – In an effort to promote the unique motorcycling opportunities throughout South Dakota, the Department of Tourism has partnered with Black Hills businesses to be part of a new show on the Fox Sports Network (FSN), called The Great Ride.
The Great Ride is a sixty-minute weekly television series designed for millions of American sports, travel and motorcycle enthusiasts. A mixture of information and entertainment, The Great Ride is a magazine-format series with a focus on the latest equipment, events and extraordinary personalities in and around the world of adventure. The Department of Tourism, in partnership with four other entities, has sponsored nine South Dakota-specific segments in the overall show.
Produced by Natural 9 entertainment out of California, the series targets the male demographic between the ages of 35-50, and is estimated to reach 750,000 to 1 million viewers each week.
The show airs on FSN every Tuesday night at 11 p.m. In order to measure the effectiveness of the sponsorship, all traffic from the South Dakota segments will be directed toward Various parts of the Black Hills will be featured in special South Dakota segments throughout the series.
Partners in this effort include the Black Hills, Badlands and Lakes Association, Buffalo Chip Campground, ISIS Properties, The Radisson Hotel in Rapid City, and the Department of Tourism.
Tourism is the second largest industry in South Dakota, employing more than 28,000 people. In 2010, visitor-related activity generated 20 percent of all state and local tax revenue. The South Dakota Department of Tourism is comprised of Tourism, the South Dakota Arts Council, and the South Dakota State Historical Society. The Department is led by Secretary James D. Hagen.

— From a South Dakota Tourism news release

Categories: Black Hills, General News
Tags: Television

About Author

Seth Tupper

Seth Tupper was born and raised in South Dakota and earned a bachelor's degree in journalism from South Dakota State University in 2001. After college, he worked at a newspaper in Minnesota and then returned to South Dakota in 2003 to join the staff of The Daily Republic in Mitchell, where he is currently the publisher. Seth has won numerous awards for his writing, including the 2007 Outstanding Young Journalist award in the daily newspapers category of the South Dakota Newspaper Association's Better Newspapers Contest. Seth's day-job and freelance work have granted him opportunities to meet hundreds of South Dakotans and travel across much of the state. He also spends a lot of his free time exploring South Dakota's state and national parks, hiking trails and kayak-friendly rivers.

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