South Dakota joins Macy’s Thanksgiving Day Parade

From the Black Hills, Badlands and Lakes Association:

RAPID CITY, SD– October 20, 2010 – Tourism, the second largest industry in South Dakota, is launching a campaign this Thanksgiving Day to reach millions of potential new visitors. On Thursday, November 25, at 9:00 a.m., the Mount Rushmore’s American Pride float will debut in the Macy’s Thanksgiving Day Parade. With more than 3.5 million spectators on the streets of New York City and nearly 60 million television viewers nationwide, the Mount Rushmore state is ensured attention from coast to coast.  
“We are honored to have been selected as a partner in the Macy’s Thanksgiving Day Parade, and are excited to showcase our state’s unique beauty to millions across the country,” said Nort Johnson, President of the Black Hills, Badlands and Lakes Tourism Association. “The partners involved in this effort are truly what made it happen. Without them, this would not have been possible.”
Partners in the effort include the Black Hills, Badlands and Lakes Tourism Association, Custer Chamber of Commerce and BID Board, Deadwood Chamber and Visitors Bureau, the Mount Rushmore National Memorial Society, Rapid City CVB and BID Board, South Dakota Office of Tourism and Visit Spearfish and BID Board.
Highlighting Mount Rushmore National Memorial, Badlands National Park and the Black Hills National Forest, South Dakota’s heritage, attractions and natural beauty will be featured in the legendary Macy’s Parade lineup. Built by the artists at Macy’s Parade Studio, the float depicts South Dakota’s variety of landscapes and attractions.  Majestic rivers, beautiful pine forests, ancient dinosaur fossils and various Great Plains animals share the landscape with a towering depiction of Mount Rushmore.
“The entire Macy’s Parade team is thrilled to be able to provide South Dakotans with a platform of nearly 60 million viewers nationwide to celebrate the beauty and grandeur of their state,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “We know Parade fans nationwide will be inspired to take the journey to visit this magnificent state to enjoy firsthand all of the overwhelming beauty and history it has to offer.”
The world-famous group Mannheim Steamroller will ride the South Dakota float and perform a holiday classic during the national broadcast. The 84th annual Macy’s Thanksgiving Day Parade steps off on Thursday, November 25, 2010, and is broadcast nationally on NBC-TV and CBS-TV, from 9 a.m. to 12 p.m., in all time zones.
In 2009, tourism generated $962.7 million in visitor spending in South Dakota. The state’s travel industry had a $2.4 billion economic impact last year, employing nearly 34-thousand people and generating $51 million in gas and sales tax revenues. Those involved in the state’s travel industry hope new and repeat visitors will be attracted to the state by widespread exposure gained in the Macy’s Thanksgiving Day Parade. 

Categories: Events, General News

About Author

Seth Tupper

Seth Tupper was born and raised in South Dakota and earned a bachelor's degree in journalism from South Dakota State University in 2001. After college, he worked at a newspaper in Minnesota and then returned to South Dakota in 2003 to join the staff of The Daily Republic in Mitchell, where he is currently the publisher. Seth has won numerous awards for his writing, including the 2007 Outstanding Young Journalist award in the daily newspapers category of the South Dakota Newspaper Association's Better Newspapers Contest. Seth's day-job and freelance work have granted him opportunities to meet hundreds of South Dakotans and travel across much of the state. He also spends a lot of his free time exploring South Dakota's state and national parks, hiking trails and kayak-friendly rivers.

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