The road to the 2011 Sturgis Rally begins with the fourth annual Legends Ride

The road to the 2011 Sturgis Rally begins with the fourth annual Legends Ride

Survivor star Rupert Boneham and a Jagermeister “Jagerette” in front of the Franklin Hotel on Deadwood's Main Street during the 2010 Legends Ride. Rupert will attend the 2011 Legends Ride to raise awareness for 'Rupert's Kids,' his charity that serves troubled youth. (Photo courtesy of Deadwood Chamber of Commerce)

DEADWOOD/STURGIS — Sturgis Rally Week for many kicks off this weekend, but some riders choose the Legends Ride as the event to kick-start their Rally. Hundreds of motorcycles will trek from Deadwood to the Sturgis Buffalo Chip on Monday, Aug. 8, for the Ride, with all proceeds from the ride benefiting local charities – the Black Hills Special Olympics and the Sturgis Motorcycle Museum. Celebrities, the world’s top bike builders and cigar aficionados will join the riders for the cause.

Now in its fourth year, the Legends Ride has raised more than $150,000 for charity. This year’s guests and highlights include South Dakota’s own Brian and Laura Klock from Klock Werks Kustom Cycle, of Mitchell, S.D., who will showcase the 30-Years Strong Victory 9-Ball and matching Epiphone guitar.  Legends Riders will have the opportunity to sign up to win both the bike and guitar, which will be given away at The Chip on August 12.

For the second consecutive year, top bike builder Michael Prugh of Prugh Design and the students of Western Dakota Tech have built a bike that will be auctioned in support of the event. Prugh and the students will debut the finished Buffalo Chip Challenge bike and sign limited edition posters.

Meghan McCain, Eddie Trotta, and Fabien Ziegler will lead an all-star roster of celebrities, builders and cigar aficionados ready to sign autographs and take pictures with Legends Riders. Before the Ride begins, Ford Motor Co. will unveil the 2012 Ford Harley-Davidson F-150 truck that will serve as the official pace truck of the 2011 Legends Ride.

The Legends Ride begins on Deadwood’s famed Main Street as the Silverado-Franklin and the Deadwood Tobacco Company roll out the red carpet for motorcyclists from around the world. Riders will revel in the unique atmosphere of this Wild West town as they celebrate a day with celebrities, builders, artists and cigar aficionados, along with a special group photo by renowned motorcycle photographer Michael Lichter. The 500-some riders and passengers will then head on a 55-mile route through some of the Black Hills’ most beautiful landscapes via pristine stretches of asphalt, finishing the journey at the Legendary Buffalo Chip for a reception, auction and concerts by rockers Buckcherry and Def Leppard.

There are only limited tickets available for the Legends Ride. The $150 admission ticket entitles the purchaser to join the riders at both the pre-ride events in Deadwood and the post ride events at the Sturgis Buffalo Chip, including free parking in Deadwood and at The Chip, food and drinks at the reception, participation in the auctions, meet-and-greet opportunities with master builders and celebrities, a special souvenir gift pack, attendance at the Buckcherry and Def Leppard concerts and, if you like, overnight camping at the Chip. Tickets can be purchased at or by calling (605) 347-9000.

— From a Deadwood Chamber of Commerce news release

About Author

Seth Tupper

Seth Tupper was born and raised in South Dakota and earned a bachelor's degree in journalism from South Dakota State University in 2001. After college, he worked at a newspaper in Minnesota and then returned to South Dakota in 2003 to join the staff of The Daily Republic in Mitchell, where he is currently the publisher. Seth has won numerous awards for his writing, including the 2007 Outstanding Young Journalist award in the daily newspapers category of the South Dakota Newspaper Association's Better Newspapers Contest. Seth's day-job and freelance work have granted him opportunities to meet hundreds of South Dakotans and travel across much of the state. He also spends a lot of his free time exploring South Dakota's state and national parks, hiking trails and kayak-friendly rivers.


  1. Allen Johnson
    Allen Johnson 17 August, 2011, 22:48

    I was wondering what the dates of the 2012 Sturgis Rally are.

    Reply this comment
  2. John Allensworth
    John Allensworth 23 June, 2013, 15:23

    What Dates are the Sturgis Motorcycle rally?

    Reply this comment

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